Soul Açaí
Claim Your Wild Soul
This summer, Soul Açaí isn't just serving something good for you. It's giving people permission to unleash the wild personality they've been carrying inside all year, the same untamed spirit that grows in the Colombian Amazon, where the açaí comes from.
Colombia has a wild side. This summer, it claims it.
This is the season Colombia gets to be fully itself. Made with 100% Colombian açaí, grown wild in the heart of the Amazon jungle, Soul Açaí turns permission into flavor: no holding back, no explaining it, just letting the personality out. Straight from the jungle to the city, Soul Açaí becomes summer's wildest moment.
Some warnings are worth crossing.
For one summer, a Soul Açaí pop-up takes over select shopping malls in Cali, daring people to walk straight into the Amazon. An immersive jungle experience built the Soul Açaí way, where every corner pushes you a little closer to your wild side, until you're ready to claim it.
Even the menu doesn't hold back.
So hot out there?
You'll need something cold. And a little wild.
Every item on the menu is labeled like a dose, not a description, because at Soul Açaí, what you're ordering was never just food.
Copywriting & Art Direction
Isabella Arango
*Speculative concept campaign for Soul Açaí. Not affiliated with, commissioned by, or endorsed by the brand.*