Student First
We care
In a market where most SIS vendors focus on the contract and not the relationship, We Care gives a human voice to education technology. The campaign speaks from the people side of the story, students, IT teams, and university leaders, to show that behind every software update there is a real commitment to the people who use it.
.png)
For social media, the campaign translated We Care into carousels and single slide posts. Each one picked a fear or friction point in higher ed tech. The goal was simple: make people feel something before they even read the caption.
The ad copy had to work in a fraction of the time.
No room for a full story, just one clear promise per ad.
Every good campaign needs a home. So We Care got one. A landing page that took the five promises, and the whole human first tone, and gave them a proper place to live.
Copywriting
Isabella Arango
Design
27zero Design Team